OUAI | Say Yes to Great Hair!!!

OUAI Haircare

OUAI means ‘Yes’, ‘Yeah’ or ‘Yep’ in that casual Parisian way. The idea behind the OUAI Haircare brand is to say Yes to Great Hair for real life and looking Chic, no matter how many followers you have! With the OUAI hair range, you don’t really need a Glam Squad or Fabulous Hair Stylists. You can achieve amazing results at your own home with just some OUAI products. How cool is that?

OUAI Haircare

Jen Atkins (the creator of OUAI) believes that Life is hard and looking good should be easy. She has created the luxury products that are simple, affordable and classic. The products that provide results without spending fortune and make you feel amazing!

The packaging of OUAI products is very chic and minimalist. The products look fab on my bathroom shelf as well as on Instagram 🙂

OUAI Haircare

This is a gentle, detoxifying cleanser infused with our unique Smart Technology complex that hits refresh on overworked hair leaving strands super-soft and clean. It is free from sulphates and parabens. This has Tamarind Seed Extract, OUAI Smart Technology Complex, Smart Keratin and Amino Acid Blend. My concern with most shampoos is that if they are meant to clean the scalp, they will result in loss of hair colour. I colour my roots so a shampoo that protects my colour and also cleanse my scalp was much needed and OUAI does both. This cleanse shampoo is gentle enough to use frequently.

OUAI Haircare

This is a detoxifying hydrator for all hair types. This conditioner is infused with unique Smart Technology complex for nourished, healthy-looking hair. All OUAI shampoos and conditioners are free from sulphates & parabens. It has Tamarind Seed Extract, OUAI Smart Technology Complex, Smart Keratin and Amino Acid Blend. Like Clean shampoo, the conditioner also protects hair colour. It leaves the hair really soft. I highly recommend this conditioner.

OUAI Haircare

This is a dry shampoo that neutralizes product build-up and oil, leaving hair instantly refreshed with a light, airy scent. The problem I used to face with most dry shampoos (including famous ones) was that they leave white residue in my roots. I have even tried the ones that are meant for dark hair, those dry shampoos leave dark residue and always messes my pillow covers. This is specially not good if you’re going to some one else’s place to stay overnight. This dry shampoo doesn’t leave any residue whatsoever and your hair smells amazing after using this. This is also free of parabens. I can’t recommend this enough.

OUAI Haircare

Jen describes this Like dry shampoo and hair spray had a baby—this ultra-lightweight hair spray builds incredible volume and texture. This is packed with volcanic minerals to absorb oil and refresh hair. This is free from Parabens. This texturizing spray contains notes of Italian Bergamot and touches of Rose & Waterlily so your hair will smell amazing too. Hair texturizing spray like this one by the OUAI can be used before curling hair for added hold and dry texture. I get loads of compliments about how amazing my hair smell when I use this. This is the best hairspray I have ever tried. You all need this in your life. This is a GAME CHANGER!!!

Some OUAI products have also started coming in travel sizes now so that makes it perfect to carry in your bag or to try if you are not sure.

OUAI haircare range can be bought via Cult Beauty, Feel Unique, Beauty Bay, Sukha London, Lookfantastic, Selfridges, Harvey Nichols, SpaceNk, Panache Cosmetics etc.

I want to try the newest Dry Shampoo Foam, Hair Oil, Wave Spray and the Repair Kit next.

Have you tried OUAI before? If not, which one would you pick first? Let me know in the comments below 🙂

Until next time

Ash xoxo

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*These product were gifted to me for PR purposes. My opinions are however genuine and unbiased.

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Multi Awards Finalist & Brides Magazine Contributor with a strong love for high-end Beauty & Fragrance and also a soft spot for highstreet finds here and there. Full-time Digital Content Creator & Product Photographer living in Buckinghamshire, UK. Top Influencer for Atelier Cologne - Mar'19, Liberty - Feb'19 & Net-a-Porter – July’18 | Fohr Verified


  1. This is the hair care range I would like to prefer for my unmanageable hair. Lovely review ❤

    1. Thanks so much for checking the post Mariyam. You’ll love this range plus the products smell amazing which is a bonus.

  2. rinkydinkyrhi says:

    I’ve got a few bits from Ouai, a shampoo and conditioner, the hair oil and the wave spray. I absolutely love everything I’ve tried so far. More than any other hair product I’ve tried. I’m not usually too into hair stuff but the Ouai products are amazing. Plus they smell incredible too!! Definitely want to try the dry shampoo next. Gorgeous pics as always, Ash xx

    Rhi | http://www.rinkydinkyrhi.com

    1. Thanks so much Rhi.. Yesss these smell AMAZING. I want to try wave spray and oil. I heard amazing things about them.

  3. These products look so promising… Checking out their website right away 😃

    1. Thanks Ria. You’ll love these and your husband will be so jealous of your new followers because of your gorgeous smelling hair haha 😀

  4. I love the sound of the texturizing spray! I’ve yet to try anything from this brand. The packaging is dreamy! xx


  5. Nicely reviewed … so many great products . Love the whole range

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