Paul & Joe Baeute cream cleanser & Herbal Lotion

Paul & Joe Beaute | Brand you should know about!

Paul & Joe Beaute was founded by French Designer Sophie Mechaly in 2002, following the success of her fashion line. The brand is named after Parisian owner and designer Sophie Mechaly’s two sons, Paul & Joe was founded in the 1990s. The cosmetic line has been following same philosophy ‘Accessible Luxury and Fun-Loving Sophistication’. Paul & Joe Beaute features retro modern packaging that projects a unique presence.

Every product features luxurious texture and color that makes each application a pleasure for the skin.

Paul & Joe Baeute cream cleanser & Herbal Lotion

  • Cleansing Cream | £22 for 150gms

This is one of the luxurious and rich cleanser I have ever tried. It is one of the velvety creams that provide spa-like experience at your own home. The cream offers a punch of natural benefits from the Mediterranean region, including olive oil from ancient olive trees, organic rosemary essence, and sage oil.

Paul & Joe Baeute cream cleanser

When you start massaging your face with this cleanser it feels like a rich cream but as you go on it changes to slightly fluffy mousse like texture. It takes away all makeup and dirt. It can be used as both day or night cleanser. My skin feels clean, soft and supple without being sticky after every use.

  • Herbal Lotion | £32 for 200ml

This is a moisturising herbal lotion for all skin types. The lotion boasts a host of botanicals from the Mediterranean region, including olive oil from ancient olive trees, olive leaf essence, and organic fennel essence, a plant indigenous to the Mediterranean coast. The consistency of this lotion is rich and delivers a punch of hydration along with soothing sensation.

Paul & Joe Baeute products

  • Paper Masks | Promotional packs

If you love cats and sheet masks, you would absolutely adore these. These paper masks are essentially pre-cut cat face shaped paper thin cotton wool that can be soaked in a lotion of your choice. I like the idea that these can be customized according to the lotion of our choice and we know what goes onto our face. These cotton wool are individually wrapped.

Paul & Joe Baeute makeup

This palette is one of the smallest and self sufficient palettes I have in my collection. This comes in a retro book style packaging. The eyeshadows glide onto eyelids effortlessly and smoothly. These are highly pigmented and have shimmer finish. The shades are long lasting and give soft glow if swept onto cheeks. I absolutely love the shade selection (golds, browns and pinks) in this palette as these give a beautiful soft glam for a day or evening look.

Paul & Joe Baeute makeup products

Paul & Joe Baeute products review

  • Waterproof Mascara 01 Black | £19

This waterproof mascara contains conditioning ingredients such as beeswax, jojoba seed oil and orange flower water to care for each and every lash. The packaging is absolutely gorgeous. This mascara features an innovative wand with grooved bristles to curl and define whilst making sure it clings to the lashes for a luscious and fuller look. I just wish it provided great length too..Nevertheless this is a great mascara for instant volume and it stays all day.

The first thing you’d notice about these polishes is their vintage inspired bottles. These will look as good on your dresser as on your nails. These polishes come in 25 shades ranging from bright hues to soft, sophisticated and subtle colours. I have the shade 03 Potpourri Petals which is a soft dusty pink and looks beautiful in any weather.

Paul & Joe Baeute products reviewed Paul & Joe Baeute products reviewed on

Hope you liked the mini reviews on my small but growing Paul & Joe Beaute Collection. Which products caught your attention? Let me know in the comments.

Until next time..

Ash xo

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*Products in this post were gifted in exchange for genuine review.




Multi Awards Finalist & Brides Magazine Contributor with a strong love for high-end Beauty & Fragrance and also a soft spot for highstreet finds here and there. Full-time Digital Content Creator & Product Photographer living in Buckinghamshire, UK. Top Influencer for Atelier Cologne - Mar'19, Liberty - Feb'19 & Net-a-Porter – July’18 | Fohr Verified


  1. Danielle Beautyblog says:

    Ah the packaging is so cute!

    Danielle’s Beauty Blog

  2. jenniferpickering22gmailcom says:

    Definitely need to look up this brand!

    xx Jennifer
    Effortlessly Sophisticated

  3. Oh gosh that packaging! Actually Paul & Joe is quite popular in Japan! I think because of the packaging and makeup variety. I had no idea they also have a skincare line, so glad to learn more!


  4. Definitely a brand that should be known!! Its next on my “to buy” list 🙂 thanks for the honest review!

    Ankita | | Fashion& Beauty

  5. This is such an interesting brand! I’ve never heard of them, but absolutely love the packaging!

    Laura || xx

  6. Claire Talks Beauty says:

    i have heard about paul & joe makeup before but i didn’t know that they have skincare too! their packaging is amazing!

  7. The best packaging ever…… I have a couple of paul and Joe products and I love them……this look super awesome

  8. wow, the packaging of these products is so gorgeous, the cleansing cream and the herbal lotion sound amazing. Thank you for introducing me to this brand.

  9. The herbal lotion is the only thing that caught my eyes but dang, no kidding about the eyeshadow palette if you could even call it that. It’s so tiny!

  10. My little love story says:

    Beautiful packaging on these products ash love it 😍

  11. marisarobinsonmua says:

    Thanks so much for sharing these products! I have seen Paul & Joe on ASOS but have never tried them for myself but now I definitely want to, especially that honeycomb eyeshadow palette 🙂 x
    Marisa @marisarobinson.mua

  12. The products sound SO good! And I absolutely love the minimalist packaging.

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