MyLO by Laboratorio Olfattivo

Laboratorio Olfattivo is an Italian Niche Perfumery brand based in Rome. This brand is dedicated to perfume making as the expression of an artistic ideal and have some of the most striking fragrances in modern perfumery. The brand believes that the reason why a new perfume is created is never a market necessity, but the need to tell a story which is actually true! Fragrances have that power to evoke memories, transport us to a certain place in a fraction of a second.

The story of Laboratorio Olfattivo is a story of a project born in 2009 from Daniela Caon and Roberto Drago’s love for niche perfumery. A collection composed by 23 Eau de Parfum, comprehensive of Nerotic, Vanhera, Sacreste and Nerosa, belonging to the Laboratorio in Nero collection and of the Masters’ Collection, created by the perfumers Jean-Claude Ellena and Lucien Ferrero.

MyLO is a part of Laboratorio in Fiore Collection and was released in 2016. The nose behind this fragrance is Luca Maffei. This is a Eau de Parfum and it has 15% perfume concentration. The fragrances from this brand are beautifully packaged and emphasize a clean as well as elegant aesthetic. With such pretty packaging, this fragrance also makes a beautiful gift!

Laboratorio Olfattivo describes MyLO as a charming and sunny fragrance inspired by the White Lily, one of the most beloved flower in perfumery. A White Lily heart, surrounded by fruity, floral an soft notes, draws a smile on the face of whoever wears this fragrance. A warm base, rich in persuasive notes, strengthens the floral notes and leaves its trace on the skin.

Composition: Fruity floral perfume

Top Notes: Bergamot, Lemon, Yellow Tangerine, Pink Pepper

Heart Notes: White Lily, Jasmine, Iris, Rose

Base Notes: Benzoin, Vanilla, White Amber, Musk

This fragrance opens up with a pink peppercorn and bright citruses and transitions to gorgeous airy florals eventually transitioning to warm sweet base of benzoin, amber, vanilla and musk.

On my skin, it lasts for about 5-6 hours but i smell it on my clothes even the next day which is quite impressive for a soft fragrance.

This beautiful Eau de Parfum is inspired by White Lily. It has got fruity floral composition and is a gorgeous spring summer fragrance. It is fabulous for coffee dates, brunch and casual settings. It feels very airy, light and stays close to the skin. I love that the florals aspect of this fragrance is very elegnat and isn’t overwhelming. The fragrance will also be great for those who love subtle fragrances and want that ‘it’s there but not there’ kind of vibe!

The fragrance is available in 100ml and also 30ml size. MyLO can be purchased from Liberty London in the UK.

Until next time, Ashh xo

*This post features PR sample without any obligation to post. Opinions are my own and unbiased.


Multi Awards Finalist & Brides Magazine Contributor with a strong love for high-end Beauty & Fragrance and also a soft spot for highstreet finds here and there. Full-time Digital Content Creator & Product Photographer living in Buckinghamshire, UK. Top Influencer for Atelier Cologne - Mar'19, Liberty - Feb'19 & Net-a-Porter – July’18 | Fohr Verified


  1. Ally says:

    The fragrance sounds lovely for upcoming warm weather.

  2. Sarah Burnett says:

    Love me a good floral fragrance.

  3. Sounds lovely! I love the packaging!

    Curated By Jennifer

  4. This sounds amazing. I wish I could smell it though the computer!

  5. This scent sounds amazing!!

  6. I love White Lily so I know this must smell amazing. The packaging is so chic!

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